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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Kick-off meeting at Dorel Juvenile Group USA</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979606-P6J3CWVYCAWDZEB4T3M9/Craddle+Carry+role+play+Landscape.png</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>A bond is forming</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>An adjustable Cross-Body Strap allows closeness to child to promote bonding</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Cradle-Carry prototype</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979471-JJQD8SDRFJGMYC1ZOE4P/2017+Kickoff+Meeting+02.png</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979619-HUVQFBYSSB4HFWBIIPH0/3+Exploration+of+Hip-Carry.jpg</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Exploration of Hip-Carry</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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    <image:image>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Versatile grab points provide comfort options for holding baby</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>DesignThink leads user testing at our in-house research facility</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979576-2COCRY59E0PZNH191QXW/2+Team+huddle+to+evolve+the+design.png</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Team huddle to evolve the design</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Early ideation explores various options</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979746-DHGCXG28PLS2MUJF96PE/2+Iterative+prototypes+were+developed+to+continually+refine+and+strengthen+the+design.jpg</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Iterative prototypes were developed to continually refine and strengthen the design</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Revised user interface</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Iterative exploration focused on use</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Ergonomic evaluation addressed different user heights</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Cross-Body Strap early prototype</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>A mom explains the needs when placing and removing the child from the vehicle</image:caption>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Genesis of the Handle-Carry</image:caption>
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    <image:image>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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    <image:image>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979536-U24V8L7ES2PVV1WFL1NB/6+Handle-Carry+strap+improves+grip%2C+confidence%C2%A0+and+ease+when+placing+the+baby+in++out+of+the+vehicle.png</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Handle-Carry strap improves grip, confidence  and ease when placing the baby in out of the vehicle</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979669-W5F901TSCGX1UJ1SY2HF/6+Reduced+pressure+shoulder+strap+improves+comfort+when+carrying+the+baby+and+reduces+the+perceived+weight+of+the+carrier.png</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Reduced pressure shoulder strap improves comfort when carrying the baby and reduces the perceived weight of the carrier</image:caption>
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    <image:image>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979662-E1FJ3MQ6TBYO5P5OW15L/7+The+strain-relief+Cross-Body+Strap+shows+early+acceptance.png</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>The strain-relief Cross-Body Strap shows early acceptance</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/682f6ab2c60c9459de07886a/1747937979550-57BFCSH0FM070WKX00IZ/8+handle-carry+in+use.png</image:loc>
      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Handle-carry in use</image:caption>
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    <image:image>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
      <image:caption>Cross-Body Strap in use</image:caption>
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    <image:image>
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      <image:title>Infant Car Seat Innovation Case Study | DesignThink &amp; Maxi-Cosi Coral XP</image:title>
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      <image:caption>DesignThink was tasked by Burley to not just develop a new cargo trailer used for hauling gear off the back of a bike, this project represented Burley’s need to showcase their relevance as an innovation leader to the world. The CoHo XC’s intuitive ease of use and purpose-driven design put the 40 year old brand back on the map, attracting serious and recreational riders alike.</image:caption>
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      <image:caption>When the cost matters! DesignThink was hired by Rubbermaid to develop a standalone refuse bin for the kitchen that not only works well and looks stunning, but one that met stringent cost targets to achieve project viability. Mission accomplished!</image:caption>
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      <image:caption>DesignThink worked closely with the cross-functional teams at Gojo to develop their soap dispenser with a focus on improving visibility of the available soap. We maximized the window so users and facility maintenance personnel can quickly assess its availably and need for maintenance.</image:caption>
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      <image:caption>With a focus on intuitive ease of use, ergonomics and comfort, we developed the D-Lite child stroller to celebrate Burley’s 40th anniversary.</image:caption>
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      <image:caption>As the saying goes, Speed-Quality-Cost, pick two. The team at Rubbermaid needed to deliver all three. Working effectively and efficiently within Newell Brands' formalized development process, our team collaborated to develop an elegant stand-alone trash bin that successfully met specific cost, performance, and schedule criteria. This project was a favorite at DT because of the people we got to meet and work with at Rubbermaid!</image:caption>
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      <image:caption>Full-spectrum development for regulated medical markets — including product design, FDA usability testing, IFU creation, and packaging. Trusted by leading MedTech companies to deliver clinically validated solutions.</image:caption>
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      <image:caption>Cut costs. Elevate design. Our work proves you don’t have to choose between breakthrough user experience, strong brand presence, and bottom-line performance. We help global teams meet aggressive cost-down goals without sacrificing design integrity, while advancing brand language and user experience in every solution.</image:caption>
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