Process

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Our Process:

Our process centers on integrated thinking which balances analysis with creative exploration; we uncover and identify consumer needs, understand and achieve business objectives as well as create solutions that are desirable and usable.

 

Divergent thinking:

Linking key influencers of business and research together, we are able to explore a diverse range of solution-based concepts early in the program. We then generate measurable targets, standardized test criteria and methodology to focus efforts on those concepts that have the most potential in the marketplace.

 

Convergent thinking:

Our methods for interacting with consumers and your business teams allow us to quickly identify and focus on the directions that show the highest value. We target these directions, further refining and developing them into solutions that are relevant to the end user and authentic to your brand.