Brand Building Strategies & Innovation

We specialize in developing advanced concepts and breakthrough innovation to grow within existing or emerging markets. We not only help clients develop breakthrough ideas, we also have a strong track record for bringing these ideas to the market. Our experiences at companies such as Black & Decker, Xerox, The Stanley Works and Newell Rubbermaid have honed our process for this type of program.

Our process begins by working directly with end users or your research data to capture the “fuzzy” aspects of consumer behavior, product usage and consumer attitudes to identify the desired experience consumers are seeking. This information is then synthesized through our convergent thinking process to expose themes which yield opportunities for development. Each theme is tested with consumers through Qualitative & Quantitative research to identify the raw concept. The team at DesignThink will lead your team through an energizing brainstorm process so you have actionable ideas for your program and product road.