Case Studies
Graco
Clique Stroller
As one mom put it “You don’t just push a stroller, you drive a stroller”… Strollers are regarded by both mom and dad (yes dads push strollers too) as the sport — luxury — utility vehicle for the parent and the child. We designed the Clique stroller to be the ultimate one hand, compact fold stroller with styling that will make other parents drool. Designed as a concept vehicle to explore new technology and tested with parents in NYC, the result was a huge hit…