About Us
DesignThink’s integration of Industrial Design, Engineering and Usability enables us to focus on the user during all aspects of development and ensures that our solutions are both meaningful to the end user and authentic to your brand. Through divergent and convergent thinking methods we are able to uncover new opportunity spaces within your market and help you link the enabling elements within your team or organization to achieve new growth.
Our process centers on integrated thinking which balances analysis with creative exploration; we uncover and identify consumer needs, understand and achieve business objectives as well as create solutions that are desirable and usable.
Aspects of this process include Divergent Thinking, with which we use creative exploration to push the boundaries of conventional problem solving to generate a diverse portfolio of ideas that lead to relevant and meaningful solutions. Clearing the “Fuzzy” from the frontend, we utilize a metric-based approach to research and testing to quantify results and translate findings into actionable items the development teams can use to improve each solution. Our Convergent Thinking methods rely on intellect and analytics to help identify and test solutions that have merit and should be kept alive for continued development.
Our approach to new product development is the result of over 20 years of experience working for design driven companies focused on using innovation to build brand loyalty. We have a proven track record for bringing innovations to the market that are relevant to consumers and authentic to the brand they serve. We look forward to the opportunity to work with you and your team on your next challenge.